To mark the announcement of Stage 3 of the Tour de France Femmes avec Zwift Grand Départ GB 2027, we created a photography series that placed women’s cycling at the heart of London.

Rather than producing traditional sports imagery, we set out to create something with a stronger sense of place, culture and personality. Over three days we photographed athletes across a mix of iconic and unexpected locations, from the Natural History Museum and Shakespeare’s Globe to Brick Lane, Brixton and the city’s busiest bridges.