To celebrate the World Cup 2026, Universal Music Group have created football shirts for a range of artists and asked us to capture the merch campaign photography.

Bringing in chainlink fencing to give a nod to the courts of New York City, along with props that are relevant to each artist, we created a cohesive set of images that still feel individual to each act.

The Pavarotti shirts were released to celebrate what would have been the artist's 90th birthday and have been featured in NME and The Standard, among others.