In 2021 we were approached by chef James Cochran and his team at 12:51 to work on the branding, interior design and overall creative direction of a new bar in Islington. Valderrama’s (named after the flamboyant 90s Colombian playmaker) was a bar with inclusivity and creativity at its core.
We worked and collaborated with the best artists and creatives from the community to build a shrine to football creative culture. For the short time it was around, it was the home to female football collective Baller FC, hosted a Word Cup football shirt exhibition with Patterns of Play and featured work by incredible artists including Alex May Hughes, David Bain, Jimmy Turrell, Dan Evans, A Store Like 94, Studio Spranks, Pancho Monti and too many more to mention.